Passionate and motivated Toronto based Graphic Designer with 10+ years of experience over which I’ve developed a strong design and creative sensibility as well as a comprehensive understanding of colour theory,
typography, and illustration in several mediums including digital and multi-media.
I value strong relationships, innovation, getting the job done, constantly pushing the envelope for results – and the ability to incorporate fun and creativity into all engagement activities.
- Education
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Dawson College, Montreal, QC, CA
1995 - 2000
DEC Graphic Design
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Dawson College, Montreal, QC, CA
2001 - 2004
DEC Illustration and Design
- Core Compentencies
- • Print Design
- • Social Media Marketing
- • Creative Thinking and Ideation
- • Web Design
- • Illustration
- • Graphic Design
- • UI / UX
- • Bootstrap
- • Brand Building
- • Adobe Creative Suite
- • Email Marketing
- Notable Experience
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Freightcom Inc.
WEB AND GRAPHIC DESIGNER – UI / UX
January 2021 to Present
Tasked in creating graphics, email campaigns as well as print materials for Canadian and US markets in the insurance industry. Help execute concepts for major web design rejuvenations on existing sites as well as the conceptualization of new sites,
including sales journeys, customer interaction and customer experience.
- • Art Direction of marketing collaterals, video content, website and applications.
- • Collaborated with content, product, and development teams to ensure creative strategy is aligned with broader roadmap goals and initiatives
- • Created low and high-fidelity prototypes for our updated applications or website to enhance UI and UX.
- • Art Direction and photo shoot production, post-production for all traditional media.
- • Reviewed and proofed all production materials on assigned projects.
- • Ensured quality and provided creative leadership, vision, and guidance for the team on a daily basis.
- • Planned marketing strategies with partner companies in the shipping and financial industries.
- • Translated to French all marketing materials, website and applications.
- • Created and maintained brand guidelines to help create a distinct identity for our product.
Elite Digital Agency
INTERMEDIATE GRAPHIC DESIGNER
November 2019 to March 2020
Tasked in creating graphics, email campaigns as well as print materials for Canadian and US markets in the insurance industry. Help execute concepts for major web design rejuvenations on existing sites as well as the conceptualization of new sites,
including sales journeys, customer interaction and customer experience.
- • Designed original pieces for print and web including assets, brochures and web pages, then incorporated feedback from clients and key stakeholders on projects to finalize designs.
- • Modify previously created graphics with updated information or Canadian localization and review designs for errors before final handoff.
- • Contributed to brainstorming sessions with brand leads to develop ideas and portray concepts to advertise products.
- • Executed all design work based on creative brief and instructions from the brand leads while maintaining brand consistency throughout all our marketing projects.
Canada Computers
WEB AND GRAPHIC DESIGNER – UI / UX
February 2019 to October 2019
Tasked in creating graphics, email campaigns as well as print materials for Canadian and US markets in the insurance industry. Help execute concepts for major web design rejuvenations on existing sites as well as the conceptualization of new sites,
including sales journeys, customer interaction and customer experience.
- • Optimizing the UX and the tidiness of the UI across all pages to align with business needs.
- • Using existing brand standards and applying it to the company's pages and graphics.
- • Creating UX workflows and high-fidelity wireframes to properly plan out User Journey Maps, while maintaining a cohesive user experience.
- • Translated product descriptions, promotional material and website content to help push new products in Quebec markets.
- • Conducting competitive analyses of other Ecommerce websites then brainstorming and ideating solutions to improve customer shopping experience.
- • Develop and maintain brand/design specifications, user scenarios, personas, user flows, navigation maps, UX/UI patterns.
- • Created Web Graphics for website promotions, banners, ads and images.
Insurance Supermarket
WEB AND GRAPHIC DESIGNER – UI / UX
April 2017 - January 2019
Tasked in creating graphics, email campaigns as well as print materials for Canadian and US markets in the insurance industry. Help execute concepts for major web design rejuvenations on existing sites as well as the conceptualization of new sites,
including sales journeys, customer interaction and customer experience.
- • Increased nationwide broker interaction by 26% with fresh designs of booklets and marketing materials.
- • Gained 36% more customer interaction and 15% more lead generation due to a new, fresh site design and sales journey geared towards ease of use and conversions.
- • Developed digital banners for product promotion on social media sites such as Facebook, Gmail that grew click-through rates by 14%.
- • Translated product descriptions, promotional material and website content to help push new products in Quebec markets.
- • Spearheaded a project to create a stronger brand through redesigns of logos and visual elements as well as the creation of a style guide.
- • Content creation for blogs such as infographics and header images that grew visitors to our sites by as much as 22%.
- • Revitalized designs for Email Marketing campaigns that resulted in a 31% increased Open rates and an additional 27%
for click- through rates.
Just Fresh Designs
SENIOR WEB AND GRAPHIC DESIGNER
June 2015 –Ongoing
- • Built templates for use in Bootstrap in favour of better customer interaction and experience.
- • Conveyed initial design ideas to clients and implemented the best solutions.
- • Redesigned creatively and developed new design concepts, graphics and layouts.
- • Created graphics, animations and manipulated digital photographs.
- • Developed the website's visual imagery and ensured it is in line with company branding.
- • Established clients’ Social Media profiles and initiated first marketing posts.
BroadConnect
GRAPHIC DESIGNER & CONTENT CREATOR - CONTRACT
October 2016 to January 2017
- • Authored SEO friendly content through effective writing and key-wording thus increasing traffic to our sites by
26% in the first month and better search results on Google.
- • Directed general visual aesthetics of websites as well as photo touch ups and creation of graphic assets and infographics.
- • Reorganized our team by assisting in the hiring process to expand our team of freelance Graphic Designers
and Copywriters.
- • Refocused our efforts for our website content and blog to increase readership by 23% in the first two months.
Sears Canada
WEB AND GRAPHIC DESIGNER – CONTRACT
March 2016– June 2016
- • Developed graphic and image assets by determining colour, layout and themes of email marketing designs using seasonal tool kits and branding guides, photo manipulation,
resizing and retouching images when required.
- • Supported overall website design and converted business and marketing objectives into designs that are clear, compelling and visually exciting.
- • Increased click-through rates by as much as 25% through engaging and eye catching email designs.
Special Olympics
GRAPHIC DESIGNER / DATA ENTRY– CONTRACT
July 2016– October 2016
- • Produced visuals for informational brochures using branding guide
- • Tested new website speed, mobile friendliness, compatibility as well as navigation as well as combing through code and proof-reading new content.
- • Helped with Data management of all existing media, storage and file categorization.
- REFERENCES AVAILABLE UPON REQUEST